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Programme Structure

Five modules in six days

Module 1: Principles of Digital Transformation

Faculty of Economics, Ljubljana, Slovenia

Why do companies and other organizations need digital transformation:

  • What is digitalization and digital transformation
  • Strategic role of digitalization
  • Building blocks and main characteristics of digital business and digital transformation
  • Good practices and case studies
Characteristics of contemporary digital technology, digital products, API Economy, digital platforms, internet of things, Industry 4.0:

  • How to design, create and launch digital products
  • Technology aspects of customer engagement, intimacy and product innovation
  • Prerequisites for successful digital transformation
  • Discussion of APIs and API Economy
  • Opportunities provided by IoT and Industry 4.0
How to implement digital transformation:
  • Digital transformation life-cycle
  • Digital maturity
  • Roles and organizational structures



Lecturer: Mojca Indihar Štemberger, PhD, Faculty of Economics, University of Ljubljana and Matjaž B. Jurič, PhD, Faculty of Computer and Information Science, University of Ljubljana

Module 2: Digitalization of Processes

Faculty of Economics, Ljubljana, Slovenia,

Contemporary methods for digitalization of business processes:
  • Identification of end-to-end business processes
  • More and less radical approaches to process digitalization
  • Methods for process discovery, modelling, analysis and redesign
  • Gamification – making business activities more game-like
  • Process organizational structures
Process automation:
  • End-to-end automation of business processes for digitalization
  • Methods, approaches and best practices for automating business processes and developing process applications
  • Multi-channel and omni-channel process design
  • Process servers and process platforms
  • Practical example of automating a business process for digitalization
Business Process Monitoring, Measurement, and Control:
  • Measurement and business process management
  • Measuring business processes
  • Pitfalls in designing measurement systems
  • The role of business intelligence systems
  • Designing a business process measurement system
  • Tools for monitoring, measuring, and analysing business process performance



Lecturers: Mojca Indihar Štemberger, PhD, Faculty of Economics, University of Ljubljana, Matjaž B. Jurič, PhD, Faculty of Computer and Information Science, University of Ljubljana, Jure Erjavec, PhD, Faculty of Economics, University of Ljubljana, and Jurij Jaklič, PhD, Faculty of Economics, University of Ljubljana, and Aleš Popovič, PhD, Faculty of Economics, University of Ljubljana.

Module 3: Customer Experience

Faculty of Economics, Ljubljana, Slovenia,

Customer experience is one of the key areas that executives should digitally transform and to take advantage of a major change in customers’ behaviors. New technologies and analytical possibilities are enabling organizations to understand customers in more detail and to further personalize the customer experience. Nevertheless, companies should promote their brands more effectively through the digital media. However, not everything that is digital is suitable or understandable for the customers, and therefore user experience should always be considered.

This module will help you envisioning the digital future of your business by focusing on:
  • Creating a value for the customer by digital technology
  • The importance of digital marketing and digitally enhanced selling
  • Understanding our customers and analytics-based segmentati
  • Emphasizing user experience



Lecturer: Jelena Rašula, PhD, Ceneje.si and , Tomaž Hočevar, Parsek d.o.o

Module 4: Business Model Innovation

Faculty of Economics, Ljubljana, Slovenia

In today’s business environment the ability to develop innovative business models is crucial to long-term competitiveness. The dynamic and complex market environment in which companies operate require innovation beyond products and processes. The innovation of business models is the key element to transform innovative products into unique customer value. This workshop will introduce you to the theoretical basis and methodical tools you need for Business Model Innovation. Our goal is to open your horizons to new possibilities and opportunities through business model innovation geared towards sustainable business performance.

On the first day workshop will take you on a journey towards innovation in your organization with the following highlights:
  • Lectured by an expert in Business Model theory and practice
  • Hands-on learning experience based on case studies
  • Introduction to a real world implementation methodology
  • Learn to leverage Business Model Innovation tools for your organization
  • Practice a systematic approach to business model innovation



Lecturer: Carlos M. DaSilva, PhD, HEG School of Management Fribourg / HES-SO // University of Applied Sciences Western Switzerland; The Founder Institute.

Module 5: Change Management and Digital Leadership Skills

Faculty of Economics, Ljubljana, Slovenia

In module 5, academy participants will engage in a workshop focused around digital leadership and change management skills. Participants will experience an online simulation about leading change and discuss a case study about leading digital transformation. Both simulation and case study analysis will be debriefed with selected, evidence-based insights from the recent global research.

Topics covered will be the following:
  • Change agents skills: Power and influence, timing and pacing of the change process, relational skills and networking, change context
  • Leadership skills during digital transformation: Digital leadership mind-set, collaborative skills, leading the digital transformation journey, crossing silos, outsourcing the inspiration (prosocial motivation - from customer insight to employee engagement)
Preparation required:
  • Register for the online simulation
  • Read up assigned case study and answer assigned questions
  • Bring along laptop to the module



Lecturer: Miha Škerlavaj, PhD, Faculty of Economics, University of Ljubljana and BI Norwegian Business School

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