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area of specialisation within study programme - BSc

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing?

A lot. Study of marketing provides answers to these and other questions. The programmme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc. The undergraduate programme also offers an excellent springboard for further education on master level. Students are encouraged to enrich and upgrade their knowledge by enrolling in any of our Master programmes.

Syllabus >>>


Students enrolling in the programme BSc, specialization Marketing, have (during their studies) the possibility to participate in a Double-Degree programme and spend a part of their studies at a foreign, partner university.

SEB LU is offering double degree (for specialization Marketing) with the following partner institutions:

A Double Degree is an approved combined study programme leading to two degrees from two universities. After successful competition of all the programme requirements you receive an undergraduate degree from SEB LU as well as an undergraduate degree from Partner University.

More information about Double Degree programmes.


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