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Cross Cultural Communication Management


Aims of the course

Course Goals
1. Understand and appreciate the differences and commonalities in interpersonal and business communications across various cultures, subcultures, universal systems and specific regions/nations as they relate to the changing global business environment
2. Improve interpersonal and group communication effectiveness across cultures by examining verbal and non-verbal thought and communication patterns.
3. Apply cross-cultural communication knowledge paradigms in order to capitalize on globalization of world markets, master the art of business protocol and develop multicultural management and marketing skills.
4. Apply major concepts and principles of inter-cultural knowledge and communication by developing and completing various in- and out-of class assignments, including a comprehensive analysis of one cultural group of their choice
5. Identify and utilize a variety of literature sources to further broaden understanding and improve personal and professional skills in culturally diverse environments.
6. Develop critical and creative thinking skills free of bias and stereotypes for problem solving and decision-making in culturally diverse business environments.

Course syllabus

1. Cross-cultural Communications Management. Conceptual framework for the class.
2. Assessing the Business and Marketing Environment.
3. Understanding the Role of Culture: The Meanings and Dimensions of Culture.
4. Cross-cultural models.
5. Communicating Across Cultures.
6. Verbal and non-verbal communication. Cultural Orientations model.
7. Issues in Cross-cultural Communications Management
8. Application of CCCM to business situations. Cross-cultural Negotiation and Decision-making
9. Application of CCCM to business situations. Formulating Strategy in Cross-cultural Environment
10. The role of Social Responsibility and Ethics in Cross-cultural Communications Management

Course director(s)

  • Irena Vida, PhD, Full Professor

  • Academic Unit for Marketing (Regular Member)
  • Academic Unit for International Economics and Business (Associate Member)
  • Academic Unit for Management and Organisation (Associate Member)
  • Office Hours
  • Friday at 13:00 in P-319 ZOOM
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