Societal marketing

Aims of the course

Developing basic competences necessary for application and adaptation of marketing tools to solving social problems.
Competence of socially responsible thinking and action.
Mastery of three areas of societal marketing: socially responsible marketing, marketing in nonprofit organizations and societal marketing.

Course syllabus

The course brings together societal marketing topics such as socially responsible marketing, nonprofit marketing and social marketing. The students gain insights into the social role of marketing and acquire know-how related to the use of marketing in solving social problems.

Course director(s)