Managing entrepreneurial resources

Aims of the course

- familiarize students with the importance of entrepreneurial resources as factors of entrepreneurial success from the resource based perspective.
- Train students to identify and analyze specific resources and capabilities in the entrepreneurial firm
- Enhance students' knowledge regarding the role of human resources, operating resources, intellectual property, marketing, and pricing policies as factors of entrepreneurial success
- Deepen students' understanding of the role of financial resources in the creation and growth of a business
- To train students to analyze and evaluate business performance.

Course syllabus

1. Resource based theory and entrepreneurship
1.1 Conditions for firm competitive advantage
1.2 Contemporary resource based theory in entrepreneurship
2. Entrepreneurial resources: Human resources
2.1 The founding team
2.2 Forms of employment
2.3 Payroll policy and labour costs
3. Entrepreneurial resources: Operational view
3.1 Legal forms of organization
3.2 Building and equipment
3.3 Processes and systems
3.4 Legal protection and insurance
4. Entrepreneurial resources: Marketing
4.1 Market research
4.2 Marketing in small firms
4.3 Pricing
5. Entrepreneurial resources: Financial sources
5.1 How much financial resources do we need?
5.2 Financial sources and cost of finance
6. Business economics in small firm
a. Contribution analysis
b. Breakeven point
c. Return on investment

Course director(s)

  • Nina Ponikvar, PhD, Associate Professor

  • Academic Unit for Economics (Regular Member)
  • Academic Unit for Management and Organisation (Associate Member)
  • Academic Unit for Entrepreneurship (Associate Member)
  • Office Hours
  • Friday at 10:00 in P-346
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