Retailing Managment

Aims of the course

-to gain knowledge of marketing and retail management in contemporary retailing industry
-to develop new knowledge with respect to managing brick and mortar retail operations as well as direct retail formats and e-retail operations
-to understand key retailing concepts, tools, tactics and strategies that enables responsive and flexible management of retailing operations
-gain competencies to develop and implement retail strategies in conditions of hype-competition, fast globalization of retailing along with application of modern information technologies
- to develop competencies and skills to work in teams while making decisions and solve problems in retailing.

Course syllabus

1. Retailing Managment - Introduction to the World of Retailing.
2. Store-Based. Electronic and Nonstore Retailing
3. Retail Market Strategy. Internationalization of retailing firms.
4. Retail Locations and Site Selection.
5. Financial Strategy. Logistics and Information Systems.
6. Planning Merchandise Assortments, Buying Systems and Buying Merchandise.
7. Pricing Strategies and Tactics.
8. Retail Communication Mix. Store Layout, Design and Visual Merchandising. Selling and Customer Service.

Course director(s)

  • Irena Vida, PhD, Full Professor

  • Academic Unit for Marketing (Regular Member)
  • Academic Unit for International Economics and Business (Associate Member)
  • Academic Unit for Management and Organisation (Associate Member)
  • Office Hours
  • Thursday at 12:00 in P-319 ZOOM
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