Pricing strategies
course
Aims of the course
- To deepen understanding about the importance of pricing for a business performance
̶- To deepen understanding about factors influencing pricing decisions
̶- To show alternative pricing strategies
̶- To develop understanding why a proactive, strategic approach to pricing is better than a purely reactive and tactical approach
Course syllabus
1. Strategic pricing
2. Economic value
3. Price and value communication
4. Price structure
5. Pricing policy
6. Price level
7. Price competition
8. Measurement price sensitivity
9. Financial analysis
10. Specialized strategies
11. Creating strategic pricing capability
12. Ethics and the law
Course director(s)
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