Research Methodology

Aims of the course

Training of students to carry out research work independently and in groups and to write scientific papers (e.g. master's theses) with emphasis on the effective use of the possibilities offered by modern information technology for research work.

Course syllabus

1. Specifics of research process in business sciences
2. Conceptual foundations of research work - Concepts , definitions, theories and models - Formulation of research topic
3. Research approaches and designs
4. Research ethics
5. Measurement issues - Level of measurement - Reliability and validity of measurement
6. Data typologies
7. Secondary data search - Sources of secondary data - Techniques of data search and evaluation
8. Primary data collection - Observation , interview , survey - Questionnaire design
9. Data quality
10. Data analysis - Methods of qualitative analysis - Methods of quantitative analysis
11. Research report preparation - Written communication of research results - Oral communication of research results

Course director(s)