Cultural economics

Aims of the course

- develop the ability to understand and critically analyze cultural economic phenomena
- develop the ability to apply various research methods in the analysis of cultural economic phenomena
- to prepare students for individual research work
- to prepare students for competent cultural-economic decision making in organizations and decision bodies

Course syllabus

1. History of culture and social development. Culture as a public and private good. Value(s) of culture. The role of culture in the development of market society.
2. The role of market and free trade in culture. Valorization and pricing. The role of competition and cooperation. Commercialization of culture.
3. The role of the state and local communities in the provision of public interest in the field of culture. Public and private financing of cultural goods.
4. Economics of cultural policies: holders, functions, measures. European, national and local directions fo culture and cultural policies. Economic effects of cultural policies. Evaluation of cultural policies.
5. Economic aspects of the management of culture. Cultural institutions and cultural infrastructure. Legal, financial and employment-based aspects of cultural organizations. Culture of organizations as an organizational culture.
6. Cultural management and leadership. Managerial methods in cultural organizations. Strategic management in culture for the development of audiences. Business policies and internationalization in culture.
7. Entrepreneurship in culture: knowledge, competences, development of business opportunities in culture. Entrepreneurship in non-governmental setting. Business models in culture. Start-ups in cultural and creative sectors.
8. Labour market in the arts: special features of work in culture. Regulation of the labour market. Precarious forms of work and employment. Valorization and pricing of the artists' work.
9. Economic analysis and management of copyright: collective and individual rights. Holders of rights and systems of protection. Efficiency and economic effects of copyright.
10. Studies of demand for the arts: cultural marketing and the formation of taste. Media and the development of audiences. Theory of contingent valuation.
11. Studies of supply of the arts: the effect of subsidies on supply, financial levers and risks, theory and practice of financial management.
12. Economics of cultural heritage: policies, holders and instruments of the protection of cultural heritage on national, local, EU and global level. Heritage and tourism. Heritage and economic development. Evaluation and instruments of protection.
13. Arts markets: Specific features of valorization and mechanisms of pricing of artworks. Segmentation and globalization of arts markets. The role of gatekeepers and galleries. Art as an investment.
14. Economics of the performing arts and music: analysis of production and postproduction models. Valorization and mechanisms of pricing. Different patterns of cultural consumption in different EU countries.
15. Economics of books and musical publishing: holders, policies and support mechanisms in different EU countries. Development of digital technologies and new business models.
16. Economics of design: creative partnerships. creative industries. New business and market approaches on the level of the EU. Examples of good practices in the digital age.
17. Economics of audiovisual media: production and market models in different EU countries. Development of new technologies and business models.
18. Economics of cultural tourism: culture and urban development. The role of cities and cultural heritage. Destination management as an example of contemporary development in cultural supply.

Course director(s)

  • Bogomir Kovač, PhD, Full Professor

  • Academic Unit for Economics (Regular Member)
  • Academic Unit for Entrepreneurship (Associate Member)
  • Academic Unit for International Economics and Business (Associate Member)
  •  
  •  
  •  
  •  
  • Office Hours
  • Tuesday at 12:00 in P-302
 
To top of page