Marketing for Not-for-Profit Organizations
Aims of the course
Develop basic knowledge for application of marketing to the context of nonprofit organizationsExtending the knowledge obtained in basic marketing courses with an emphasis on the particularities of running nonprofit organizations.
Being attentive to the obstacles in transferring traditional marketing approaches to nonprofits and illustrating how nonprofit marketing contributes to the development and a better understanding of marketing in general.
Course syllabus
1. Scope, Challenges and Development of the Nonprofit Sector2. Developing a Societal and Market Orientation
3. Marketing Planning
4. Marketing Research
5. Marketing Objectives and Strategy
6. Branding
7. Marketing Mix
8. Social Marketing
9. Fundraising
10. Arts Marketing
11. Education
12. Healthcare Marketing
13. Social Entrepreneurship
14. Volunteer Support and Management
15. Public Sector Marketing
Course director(s)
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