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Pricing strategies


Aims of the course

- To deepen understanding about the importance of pricing for a business performance
̶- To deepen understanding about factors influencing pricing decisions
̶- To show alternative pricing strategies
̶- To develop understanding why a proactive, strategic approach to pricing is better than a purely reactive and tactical approach

Course syllabus

1. Strategic pricing
2. Economic value
3. Price and value communication
4. Price structure
5. Pricing policy
6. Price level
7. Price competition
8. Measurement price sensitivity
9. Financial analysis
10. Specialized strategies
11. Creating strategic pricing capability
12. Ethics and the law

Course director(s)

  • Office Hours
  • Wednesday at 10:30 in P-323
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