Strategic Management in Sport

Aims of the course

- To provide students with the knowledge about the process of strategic analysis, strategy formulation, strategy implementation and strategic control in profit and nonprofit sport organizations.
- To teach students how to use and critically evaluate the literature in the field of strategic management in sport, link the acquired knowledge with current practical problems and enable them for further professional and research work in the field of strategic management in sport.
- To help students actually understand the discussed theoretical concepts, methodological tools and practical examples, so that they can better implement them in practice and become, with some additional work experience, top experts in the field of strategic management in sport.

Course syllabus

1. Introduction to strategic management
2. Strategic analysis (analysis of external and internal environment, SWOT analysis, portfolio analysis, value chain analysis)
3. Strategy formulation
4. Strategy implementation
5. Strategic control
6. Strategic management in nonprofit organizations

Course director(s)