Sustainable Marketing on Regional Markets

Aims of the course

- develop marketing knowledge about market/regional diversity (local,regional, global perspective)
- gain competence of understanding and developing market strategies
- gain competence and knowledge of cultural and other diversity of markets and their influence on marketing strategy development (entrance, m.mix etc.)on regional level
- develop competence of team work, presentation
- competence of analyis, synthesis, problem solution
- develop critical thinking

Course syllabus

1. International marketing environment: local, regional, global aspects.
2. International, regional and local marketing research.
3. Marketing mix and development of marketing strategies in regions: specifics of marketing in South-Eastern Europe, EU markets, Asian markets (China, India etc.), American markets.
4. Cultural specifics of marketing and cross cultural management in regional markets.
5. Negotiations and negotiations techniques: national and regional views.
6. Challenges of regional marketing and its future development: integrations and coompetition.

Course director(s)

No description

 
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