Sustainable Marketing on Regional Markets

Aims of the course

- develop marketing knowledge about market/regional diversity and its sustainability (local,regional, global perspective) - gain competence of understanding and developing sustianable market strategies - gain competence and knowledge of cultural and other diversity of markets and their influence on marketing strategy development (entrance, m.mix etc.)on regional level; understanding of the Circual change concept;Understanding digital transformation of marketing and sustainable business models development. - develop competence of team work, presentation - competence of analyis, synthesis, problem solution - develop critical thinking

Course syllabus

1. International marketing environment and sustainability: local, regional, global aspects.
2. International, regional and local marketing research.
3. Marketing mix and development of sustainable marketing strategies in regions: specifics of marketing in South-Eastern Europe, EU markets, Asian markets (China, India etc.), American markets
4. Cultural specifics of marketing and cross cultural management in regional markets.
5. Impact of technology and demographic trends on consumer behavior and markets across different regions: the concept of circular change.
6. Negotiations and negotiations techniques: national and regional views.
7. Challenges of regional marketing and its future development: sustainable integrations and competition.
8. Marketing digital transformation and sustainable business models.
9. Course wrap-up and student group project reports.

Course director(s)

  •  
  •  
  •  
  •  
  • Office Hours
  • Monday at 9:00 in P-214/2
  •  
  •  
  •  
  •  
 
To top of page