Marketing in Health Care

Aims of the course

- Understand concepts of marketing.
- Develop competences of how to use marketing concepts and tools in social and health cares systems and organizations.
- Develop competences and knowledge of marketing orientation in social and health care systems and organizations.
- Understand marketing diversity in different social and health care systems and organizations (internationally).
- develop competences of case study analysis; project work; analysis; synthesis; problem solving; data collection and usage.

Course syllabus

1. Intruduction. Marketing in 21st century.
2. Marketing environment: social and health care sistems and organizations.
3. Consumer behaviour.
4. Marketing strategies.
5. Marketing research.
6. Segmentation.
7. Marketing mix.
8. Marketing management (processes)

Course director(s)