Analysis for marketing decisions

Aims of the course

- To deepen the understanding of the needs of analysis for marketing, according to the company's market position, market development stage and changing supply and demand in selected market.
- To show how to obtain and analyze information necessary for strategic decisions in marketing and to answer the basic questions of where to compete and how to compete.
- To provide the necessary tools for the analysis of empirical data to enable participants to make better decisions with less risk to the business situations that require the development of marketing strategies.

Course syllabus

1. Introduction to Marketing Analytics
2. Analysis based on segmentation
3. Data science for marketers
4. Analysis of competitors
5. Forecasting in marketing
6. New product development and conjoint
7. Customer satisfaction measurement
8. Customer value
9. Solutions for unsatisfied customer needs
10. Predictive modelling
11. Analitika za spremljanje uspešnosti trženja
12. Analytics for digital marketing
13. Environmetal analysis
14. Project presentations

Course director(s)

No description

 
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