Technology Management

Aims of the course

This course is design to introduce the field of technology management and familiarize the students with the main concepts of technology management, types of innovation and the marketing side of technology management. The course is aimed to provide and in-depth understanding of the emerging academic field of technology management, and its link to other organizational fields, especially marketing, innovation management and entrepreneurship. Technology management is a multifaceted field that demands for integration of strategic management, marketing, economics of innovation, management, entrepreneurship, research policy and sociology of technology. This course integrates the above mentioned perspectives in order to provide an understanding and awareness among future technology managers about the opportunities, challenges and threats exposed by the advances in technology.

In terms of competences, it builds the awareness of the role of technology and innovation in all aspects of an organization. It positions the issues of technology management at the core of organizational competitive advantage building, and provides the tools and perspectives for better integration of technology management with other organizational processes.

Course syllabus

1. Technology dynamics and competitive advantage
2. Strategic analysis of technology
3. Managing technology innovation in open environment
4. Corporate entrepreneurship and technology commercialization
5. Future challenges for technology management
6. Introduction & Slovenia’s innovation performance position
7. Technology management and its marketing implications
8. A marketing approach to new product development and its link to innovation
9. Organizing for technology management innovation
10. Creativity and micro-foundations of innovation
11. Robotics, Industry 4.0, business model innovation

Course director(s)