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Innovation Management

course

Aims of the course

Companies’ competitive advantage can rise from different factors, such as size and availability of resources. But it is a common belief that innovations play a crucial role in companies’ long-term survival and success. In the last decades the environment became more turbulent and unpredictable. The sense of urgency for innovation is further increased because of factors such as globalization, quick development of technology which constantly reduces information costs, liberalization and deregulation of markets, demographic changes, shortened product life cycles, rising customer expectations and changes in their values. The new business reality demands continuous innovations, adoption and creation of new products and services to be internationally competitive.

Course syllabus

Innovation plays a crucial role in companies’ long-term survival and it is a key success factor in organizations regardless of the size. The sense of urgency for innovation is further increased because of trends such as globalization, quick development of technology which constantly reduces information costs, deregulation of markets, demographic changes, shortened product life cycles, rising customer expectations and changes in their values. The new business reality demands continuous innovations, adoption and creation of new products and services to be internationally competitive. The new era opened opportunities to thousands of early stage technology companies exploiting new opportunities, and sources of potential innovation are multiplying. How do you discover them? How do you evaluate them? These are only some challenges that companies need to address in managing their innovations.

The aim of the course is to facilitate creative thinking of students during a multi-disciplinary real life problem solving in the context of innovation. The innovation process consists of identifying users' needs, defining business opportunity, creating solutions, developing a prototype of a solution and user testing. In developing one of the course outputs – »prototype« we use design thinking methodology that includes the following phases: empathy, define, ideate, prototype and test. The design thinking process provides a glue that brings team mates from vastly different fields together around a common goal: make the lives of the people they’re designing for better through continues innovation.

Course director(s)

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  • LinkedIn: https://si.linkedin.com/in/lindic 
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  • LinkedIn: Mateja Drnovšek 
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  • Skype: mateja_drnovsek 
  • Office Hours
  • Friday at 12:00 in P-338
 
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