Electronic Business

predmet

Cilji predmeta

Students should acquire competencies to the basics of electronic commerce, setting up e-business strategy, moving from network marketing to e-marketing, transformation and building e-business. The course addresses issues concerning the design of e-business strategy in the company, direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with digital and interactive services.

Vsebina predmeta

1. Running business in the information era
2. E-business models (B2B, B2C, virtual organizatons)
3. E-strategy (Supply Chain Management, Customer Relation Management, Product lifecycle Management)
4. Standards in e-business and IS support
5. Mobile business
6. Legal and ethical aspects of E-business
7. E-government

Nosilci predmeta

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  • Govorilne ure
  • četrtek ob 11.00 v R-410
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  • Govorilne ure
  • sreda ob 10.30 v R-414
 
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