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Pricing strategies

predmet

Cilji predmeta

- To deepen understanding about the importance of pricing for a business performance
̶- To deepen understanding about factors influencing pricing decisions
̶- To show alternative pricing strategies
̶- To develop understanding why a proactive, strategic approach to pricing is better than a purely reactive and tactical approach

Vsebina predmeta

1. Strategic pricing
2. Economic value
3. Price and value communication
4. Price structure
5. Pricing policy
6. Price level
7. Price competition
8. Measurement price sensitivity
9. Financial analysis
10. Specialized strategies
11. Creating strategic pricing capability
12. Ethics and the law

Nosilci predmeta

  • Govorilne ure
  • sreda ob 13.30 v P-323
  • Prosim za predhodno najavo po e-pošti.
  • POZOR: Aktualna sprememba govorilnih ur
 
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