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Marketing on Regional Markets

predmet

Cilji predmeta

- develop marketing knowledge about market/regional diversity (local,regional, global perspective)
- gain competence of understanding and developing market strategies
- gain competence and knowledge of cultural and other diversity of markets and their influence on marketing strategy development (entrance, m.mix etc.)on regional level
- develop competence of team work, presentation
- competence of analyis, synthesis, problem solution
- develop critical thinking

Vsebina predmeta

1. International marketing environment: local, regional, global aspects.
2. International, regional and local marketing research.
3. Marketing mix and development of marketing strategies in regions: specifics of marketing in South-Eastern Europe, EU markets, Asian markets (China, India etc.), American markets.
4. Cultural specifics of marketing and cross cultural management in regional markets.
5. Negotiations and negotiations techniques: national and regional views.
6. Challenges of regional marketing and its future development: integrations and coompetition.

Nosilci predmeta

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  • Govorilne ure
  • GU po dogovoru.
  • POZOR: Aktualna sprememba govorilnih ur
  • doc. dr. Gregor Pfajfar

  • Katedra za mednarodno ekonomijo in poslovanje (redni član)
  • Katedra za trženje (pridruženi član)
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  • Govorilne ure
  • četrtek ob 11.00 v P-214/2
  • GU po predhodnem dogovoru po e-mailu
  • POZOR: Aktualna sprememba govorilnih ur
 
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