Gregor Pfajfar, PhD

Associate Professor 

  • Academic Unit for International Economics and Business (Regular Member)
  • Academic Unit for Marketing (Associate Member)
  • Office Hours
  • Monday at 9:00 in P-214/2
Curriculum Vitae
Gregor Pfajfar, PhD, is an associate professor in the field of international business at School of Economics and Business, University of Ljubljana. His main area of research focuses on distribution channel conflicts and relationships in B2B markets, international marketing strategies, export performance and collaborative consumption. As a visiting professor he gave lectures at internationally high ranked universities in England, Russia, Poland, Lithuania, Estonia and Croatia. He is a member of Marketing Association of Slovenia (DMS), Academy of International Business (AIB), Academy of Marketing Science (AMS), and European Marketing Academy (EMAC). He was a project leader or a team member for several applied projects in the international business for selected international companies like P&G, IBM, BMW, Henkel, Gorenje, Elan etc. His work was published in Industrial Marketing Management, International Marketing Review, Journal of Services Marketing, Journal of Business and Industrial marketing, European Journal of International Management, Journal of East European Management Studies.
Selected Research and Consulting Activities
  • PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, KOUFOPOULOS, Dimitrios, KATSIKEAS, Constantine S., MITREGA, Maciej
    Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter–importer relationships
  • Industrial Marketing Management, 2017. (Published papers)
    Integration Mechanisms as Enablers of International Standardized Strategies
  • Advances in Global Marketing, 2017 (Published papers)
  • PFAJFAR, Gregor, UHAN, Miha, FANG, Tony, REDEK, Tjaša
    Slovenian business culture – how proverbs shape dynamic leadership styles
  • Journal of East European Management Studies, 2016 (Published papers)
  • LAGES, R. Cristiana, PFAJFAR, Gregor, SHOHAM, Aviv
    Challenges in conducting and publishing research on the Middle East and Africa in leading journals
  • International Marketing Review (Published papers)
  • MITRĘGA, Maciej, PFAJFAR, Gregor
    Business relationship process management as company dynamic capability improving relationship portfolio
  • Industrial Marketing Management, 2015 (Published papers)
    Managing in a time of crisis: marketing, HRM and innovation
  • Journal of Business Industrial Marketing, 2012 (Published papers)
  • Full Bibliography of Published Articles (COBISS)
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