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Gregor Pfajfar, PhD

Assistant Professor 

  • Academic Unit for International Economics and Business (Regular Member)
  • Academic Unit for Marketing (Associate Member)
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  • Office Hours
  • Friday at 13:00 in P-214/2
Curriculum Vitae
Gregor Pfajfar, PhD, is an assistant professor in the field of international business at Faculty of Economics, University of Ljubljana. His main area of research focuses on distribution channel conflicts and relationships in B2B markets, international marketing strategies, export performance and collaborative consumption. As a visiting professor he gave lectures at internationally high ranked universities in England, Russia, Poland, Lithuania, Estonia and Croatia. He is a member of Marketing Association of Slovenia (DMS), Academy of International Business (AIB), and Academy of Marketing Science (AMS). He was a project leader or a team member for several applied projects in the international business for selected international companies like P&G, IBM, BMW, Henkel, etc. His work was published in Industrial Marketing Management, International Marketing Review, Journal of Business and Industrial marketing, Journal of East European Management Studies, Transformations in Business and Economics, Economic and Business Review among others.
Selected Research and Consulting Activities
  • PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, KOUFOPOULOS, Dimitrios, KATSIKEAS, Constantine S., MITREGA, Maciej
    Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter–importer relationships
  • Industrial Marketing Management, 2017. (Published papers)
  • PFAJFAR, Gregor, SHOHAM, Aviv, MAKOVEC BRENČIČ, Maja, VIRANT, Vesna
    Integration Mechanisms as Enablers of International Standardized Strategies
  • Advances in Global Marketing, 2017 (Published papers)
  • PFAJFAR, Gregor, UHAN, Miha, FANG, Tony, REDEK, Tjaša
    Slovenian business culture – how proverbs shape dynamic leadership styles
  • Journal of East European Management Studies, 2016 (Published papers)
  • LAGES, R. Cristiana, PFAJFAR, Gregor, SHOHAM, Aviv
    Challenges in conducting and publishing research on the Middle East and Africa in leading journals
  • International Marketing Review (Published papers)
  • MITRĘGA, Maciej, PFAJFAR, Gregor
    Business relationship process management as company dynamic capability improving relationship portfolio
  • Industrial Marketing Management, 2015 (Published papers)
  • MAKOVEC BRENČIČ, Maja, PFAJFAR, Gregor, RAŠKOVIĆ, Matevž
    Managing in a time of crisis: marketing, HRM and innovation
  • Journal of Business Industrial Marketing, 2012 (Published papers)
  • Full Bibliography of Published Articles (COBISS)
Courses
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