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Maja Konečnik Ruzzier, PhD

Full Professor 

  • Academic Unit for Marketing (Department Chair)
  • Office Hours
  • Wednesday at 13:00 in P-333
  • Dear students, all of you who wish to successfully defend your work this academic year (by the end of September 2023), please remember that you must submit your work to me for reading by May 31, 2023 (to be on the safe side) or no later than June 25, 2023. Those of you, who will submit your works to me after June 25, 2023 will be able to defend the works in the next academic year (2023/2024) due to summer holiday and procedures. Kind regards, prof.dr. Maja Konečnik Ruzzier
Curriculum Vitae
Maja Konecnik Ruzzier is full professor and chair of marketing department in the School of Economics and Business (SEB) Ljubljana, Slovenia. She has authored or co-authored more than 50 papers on branding, marketing, tourism, destination and SMEs, which have appeared in such journals as Journal of Business Research, Annals of Tourism Research, Journal of Brand Management, Journal of Travel Research. Her articles are well cited (with more than 5000 citations according to Google Scholar as of March 2023). She has written books in Slovene (Temelji trzenja, Trzenje v turizmu) and English (Marketing for Entrepreneurs and SMEs, Startup branding funnel) language. She has served on several editorial boards and acted as a referee for more than 20 scientific journals. Dr. Konecnik Ruzzier has been involved in the development of marketing and branding strategies for many organizations, including her significant contribution in the development of the actual country brand I feel Slovenia, which has been recognized internationally as one of the best examples of a country brand. Prof. Konecnik Ruzzier is a course director for courses related to marketing principles in general, tourism marketing and branding at the SEB. She has also acted as a visiting professor at some foreign universities (University of Applied Sciences, Upper Austria; Griffith Business School, Australia).
Selected Research and Consulting Activities
  • KONEČNIK RUZZIER, Maja, GARTNER, William C. Customer-based brand equity for a destination. Annals of Tourism Research, 2007, vol. 34, no. 2, pp. 400-421.
  • (Original scientific paper )
  • KONECNIK RUZZIER, Maja, DE CHERNATONY, Leslie (2013): Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research, 2013, vol. 66, iss. 1.
  • (Original scientific paper )
  • RUZZIER, Mitja, KONEČNIK RUZZIER, Maja (2015): On the relationship between firm size, resources, age at entry and internationalization: The case of Slovenian SMEs. Journal of Business Economics and Management, vol. 16, iss. 1, pp. 52-73.
  • (Original scientific paper )
  • RUZZIER, Mitja, ANTONČIČ, Boštjan, HISRICH, Robert D., KONEČNIK RUZZIER, Maja. Human capital and SME internationalization: A structural equation modeling study. Canadian Journal of Administrative Science, 2007, vol. 24, no. 1, pp. 15-29.
  • (Original scientific paper )
  • Razvoj in implementacija nacionalne znamke I feel Slovenia.
  • (Consulting)
  • Full Bibliography of Published Articles (COBISS)
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