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Maja Konečnik Ruzzier, PhD

Full Professor 

  • Academic Unit for Marketing (Department Vice Chair)
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  • Office Hours
  • Thursday at 10:15 in P-305
Curriculum Vitae
Maja Konečnik Ruzzier is an associate professor of marketing in the Faculty of Economics of the University of Ljubljana (FELU), where she received her BA, MSc and Ph.D. For her doctoral dissertation she received two international awards: the TTRA Keeling dissertation award and the Scientific prize ITB, both in 2008. During her education and work at the FELU, she has visited several famous foreign universities. She has attended a doctoral program in marketing (University of St. Gallen, Switzerland), acted as a visiting researcher (Kelly School of Business, Indiana University, USA; Norwegian School of Management, BI, Norway), and acted as a visiting professor (Griffith Business School, Australia). Professor Konečnik Ruzzier has authored or co-authored more than 40 papers on branding, marketing, tourism, destination and SMEs, which have appeared in such journals as Journal of Business Research, Annals of Tourism Research, Journal of Brand Management, Journal of Travel Research, Canadian Journal of Administrative Sciences, and Baltic Journal of Management. Her articles are well cited (with more than 970 citations according to Google Scholar as of January 2015); in particular, her article published in Annals of Tourism Research in 2007 is the most-cited article over a five-year period (2007-2012) in this world-leading journal (IF (2011) = 3.259). She has served on several editorial boards and acted as a referee for more than 20 scientific journals. She has written five books, the latest of which is Marketing for Entrepreneurs and SMEs, co-authored by Robert D. Hisrich and Mitja Ruzzier. Currently, she is involved with some marketing and tourism scientific and professional associations. She has been an invited speaker for many conferences (e.g., UNWTO).Dr. Konečnik Ruzzier is a course director for courses related to marketing principles in general, tourism marketing and branding at the FELU. She has also acted as a visiting professor at some foreign universities (University of Applied Sciences, Upper Austria; Griffith Business School, Australia). In addition, she is trying to transfer her teaching and research experience into business practice. She communicates her ideas through professional articles in newspapers and magazines and by lecturing to companies. In particular, she likes working as a consultant in the area of strategic marketing and brand development. She has been involved in the development of marketing and branding strategies for many organizations, including her significant contribution in the development of the actual country brand I feel Slovenia, which has been recognized internationally as one of the best examples of a country brand. Maja Konečnik Ruzzier speaks English and German fluently. In her free time, she enjoys travelling around the world and discovering new destinations, which inspire her especially due to the wide variety of cultures and habits she encounters. She is particularly enthusiastic about fruitful experiences that are related to the sea and snow.
Selected Research and Consulting Activities
  • KONEČNIK RUZZIER, Maja, GARTNER, William C. Customer-based brand equity for a destination. Annals of Tourism Research, 2007, vol. 34, no. 2, pp. 400-421.
  • (Original scientific paper )
  • KONECNIK RUZZIER, Maja, DE CHERNATONY, Leslie (2013): Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research, 2013, vol. 66, iss. 1.
  • (Original scientific paper )
  • RUZZIER, Mitja, KONEČNIK RUZZIER, Maja (2015): On the relationship between firm size, resources, age at entry and internationalization: The case of Slovenian SMEs. Journal of Business Economics and Management, vol. 16, iss. 1, pp. 52-73.
  • (Original scientific paper )
  • RUZZIER, Mitja, ANTONČIČ, Boštjan, HISRICH, Robert D., KONEČNIK RUZZIER, Maja. Human capital and SME internationalization: A structural equation modeling study. Canadian Journal of Administrative Science, 2007, vol. 24, no. 1, pp. 15-29.
  • (Original scientific paper )
  • KONEČNIK RUZZIER, Maja. Extending the tourism destination image concept into customer-based brand equity for a tourism destination. Economic Research, 2010, vol. 23, no. 3, pp. 24-42.
  • (Original scientific paper )
  • KONEČNIK RUZZIER, Maja, RUZZIER, Mitja. The customer's perspective on the tourism destination brand: A structural equation modeling study. Transformations in Business and Economics, 2008, vol. 7, no. 1, pp. 169-184.
  • (Original scientific paper )
  • KONEČNIK RUZZIER, Maja. Clarifying the concept of customer-based brand equity for a tourism destination. Annales, Series Historia et Sociologia, 2010, vol. 20, no. 1, pp. 189-200.
  • (Original scientific paper )
  • Razvoj in implementacija nacionalne znamke I feel Slovenia.
  • (Consulting)
  • Full Bibliography of Published Articles (COBISS)
Courses
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