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Tanja Dmitrović, PhD

Full Professor 

  • Academic Unit for Marketing (Regular Member)
  • Academic Unit for Economics (Associate Member)
  • Office Hours
  • Monday at 0:00 in R-406
Curriculum Vitae
Tanja Dmitrović is full professor of marketing at the School of Economics and Business, University of Ljubljana (SEB LU). She received her Ph.D. from the School of Economics and Business, University of Ljubljana. During her graduate studies, she held a fellowship at the Massachusetts Institute of Technology (MIT) in the USA. She teaches several courses in marketing such as Marketing Channels, Supply Chain Management, Customer Relationship Management, New Product Development. Her recent research includes projects in domain of marketing, tourism and industrial organization. She is consulting in the areas of new product development, marketing strategies and industry analysis. Her articles have been published in various international journals, such as International Business Review, European Journal of Marketing, Tourism Management, Tourism Economics, etc. In the period 2001-2007 she was a head of EQUIS accreditation project at SEB LU. In the past she has served as Chair of Acedemic Unit for Marketing and as Beta Gamma Sigma FELU Chapter advisor. Between 2017-2021 she served as a Vice-Rector for Knowledge Transfer at the University of Ljubljana.
Selected Research and Consulting Activities
  • PERVIZ, Lejla, GEČ, Tina, VIDA, Irena, DMITROVIĆ, Tanja.
    The origins and consequences of consumer animosity in Slovenia : a qualitative study.
  • Economic and business review, 2014, vol. 16, no. 2, str. 133-161. (Scientific Articles)
    Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level.
  • Tourism Management, 2010, August, Vol. 31, No. 4, pp. 537-546, (Scientific Articles)
  • DMITROVIĆ, Tanja, ŽABKAR, Vesna
    Assessing tourism supply quality using formative indicators.
  • Tourism Economics, 2010, June, Vol. 16, No. 2, pp. 405-425. (Scientific Articles)
  • DMITROVIĆ, Tanja, VIDA, Irena, REARDON, James
    Purchase behavior in favor of domestic products in the West Balkans,
  • International Business Review, 2009, October, Vol. 18, No. 5, pp. 523-535, (Scientific Articles)
  • VIDA, Irena, DMITROVIĆ, Tanja, OBADIA, Claude
    The role of ethnic affiliation in consumer ethnocentrism.
  • European Journal of Marketing, 2008, Vol. 42, No. 3/4, pp. 327-343. (Scientific Articles)
  • VIDA, Irena, DMITROVIĆ, Tanja
    Product nationality, consumer ideologies and consumption : an appraisal of the literature with illustration of empirical work in South-East Europe. 
  • Ljubljana: Ekonomska fakulteta. ISBN 978-961-240-162-7. (Books)
  • DMITROVIĆ, Tanja, BODLAJ, Mateja.
    Retailing in Slovenia : current landscape and trends.
  • European Retail Reseach, 2014, Vol. 27, iss. 2, pp. 93-123 (Books)
  • Full Bibliography of Published Articles (COBISS)
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