EF FELU logo

Vesna Žabkar, PhD

Full Professor 

  • Academic Unit for Marketing (Regular Member)
  • Office Hours
  • Thursday at 14:00 in P-331
  • Due to sabbatical leave I could not hold traditional office hours until September 2018. Do not hesitate to contact me through e-mail if you need to communicate with me.
Curriculum Vitae
Vesna Žabkar, Ph.D., is a full professor of marketing and vice-dean of research at the FELU. She is past chair of the Academic Unit for Marketing and Head of the Institute of Marketing. She holds a PhD in the field of management and organization from the University of Ljubljana (1999). She participated as a visiting scholar in the PhD program at Northwestern University (Fulbright Grant); she was a visiting professor at the University of Vienna (Chair of International Marketing). She holds courses on marketing communications, strategic marketing analysis, and marketing for managers. Her research interests include the role of marketing within companies, marketing communications effectiveness, accountability and sustainability.
Selected Research and Consulting Activities
  • KOLAR, Tomaž, ŽABKAR, Vesna
    The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region.
  • Journal for East European management studies, ISSN 0949-6181, 2014, vol. 19, no. 1, str. 58-80 (Published papers)
  • DMITROVIĆ, Tanja, ŽABKAR, Vesna. Assessing tourism supply quality using formative indicators : implications for destination management. Tour. econ., Jun. 2010, vol. 16, no. 2, str. 405-425.
  • (Published papers)
  • KOLAR, Tomaž, ŽABKAR, Vesna. A consumer-based model of authenticity : an oxymoron or the foundation of cultural heritage marketing. Tour. manage. (1982). [Print ed.], Oct. 2010, vol. 21, no. 5, str. 652-664, doi: 10.1016/j.tourman.2009.07.010.
  • (Published papers)
  • VESEL, Patrick, ŽABKAR, Vesna. Relationship quality evaluation in retailers' relationships with consumers. Eur. j. mark.. [Print ed.], 2010, vol. 44, no. 9/10, str. 1334-1365, tabele.
  • (Published papers)
  • ŽABKAR, Vesna, MAKOVEC BRENČIČ, Maja, DMITROVIĆ, Tanja. Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tour. manage. (1982). [Print ed.], Aug. 2010, vol. 31, no. 4, str. 537-546, doi: 10.1016/j.tourman.2009.06.005.
  • (Published papers)
  • ŽABKAR, Vesna, HOSTA, Maja
    Willingness to act and environmentally conscious consumer behaviour : can prosocial status perceptions help overcome the gap?
  • International Journal of Consumer Studies, ISSN 1470-6423, May 2013, vol. 37, iss. 3, str. 257-264 (Published papers)
  • Arslanagic-Kalajdzic, M., & Zabkar, V.
    The external effect of marketing accountability in business relationships: Exploring the role of customer perceived value.
  • Industrial Marketing Management, 46, 83–97. doi:10.1016/j.indmarman.2015.03.002 (Published papers)
  • Full Bibliography of Published Articles (COBISS)
To top of page