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Barbara Čater, PhD

Full Professor 

  • Academic Unit for Marketing (Regular Member)
  • Office Hours
  • Friday at 11:00 in P-329
Curriculum Vitae
Barbara Čater is full professor of marketing at the School of Economics and Business, University of Ljubljana, where she also received her PhD in business administration in 2006. During her doctoral study she has spent three months at University of Nottingham (UK) and she completed her master study at Drury University (USA). She was active as visiting professor and researcher at Chemnitz University of Technology and University of Regensburg (Germany). She teaches courses Marketing research, Business-to-business marketing and Key account management. Her main research interests lie in business-to-business marketing, especially in business relationships, and sustainability. Her articles have been published in several international journals, such as Industrial Marketing Management, Journal of Business & Industrial Marketing, Journal of Small Business Management, Service Industries Journal, Journal of East European Management Studies, etc.
Selected Research and Consulting Activities
  • ČATER, Barbara, ČATER, Tomaž, PRAŠNIKAR, Janez, IVAŠKOVIĆ, Igor.
    Environmental strategy and its implementation : what's in it for companies and does it pay off in a post-transition context?
  • Journal of East European management studies, ISSN 0949-6181, 2018, vol. 23, iss.1, str. 55-88. (Published papers)
  • ŽABKAR, Vesna, ČATER, Tomaž, BAJDE, Domen, ČATER, Barbara.
    Environmental strategy : a typology of companies based on managerial perceptions of customers' environmental activeness and deterrents.
  • E M, 2013, vol. 16, no. 3, str. 57-74. (Published papers)
  • ČATER, Barbara, ŽABKAR, Vesna, ČATER, Tomaž.
    Commitment in marketing research services : two alternative models.
  • Journal of business economics and management, 2011, vol. 12, no. 4, str. 603-628 (Published papers)
  • ČATER, Tomaž, ČATER, Barbara.
    Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships.
  • Industrial marketing management, Nov. 2010, vol. 39, no. 8 (spec. iss.), str. 1321-1333. (Published papers)
  • ČATER, Tomaž, ČATER, Barbara.
    Product vs. relationship value in business-to-business manufacturing relationships.
  • Transform. bus. econ. (Spausd.), 2010, vol. 9, no. 2 (20), str. 139-154. (Published papers)
  • ČATER, Barbara, ŽABKAR, Vesna.
    Antecedents and consequences of commitment in marketing research services : the client's perspective.
  • Ind. mark. manage.. [Print ed.], Oct. 2009, vol. 38, no. 7, str. 785-797. (Published papers)
  • ČATER, Barbara, ČATER, Tomaž.
    Relationship-value-based antecedents of customer satisfaction and loyalty in manufacturing.
  • J. bus. ind. mark., 2009, vol. 24, no. 8, str. 585-597. (Published papers)
  • ČATER, Barbara, ČATER, Tomaž.
    Emotional and rational motivations for customer loyalty in business-to-business professional services.
  • Serv. ind. j., Aug. 2009, vol. 29, no. 7/8, str. 1151-1169. (Published papers)
  • ČATER, Tomaž, ČATER, Barbara.
    (In)tangible resource as antecedents of a company's competative advantage and performance.
  • J. East Eur. manag. stud., 2009, vol. 14, no. 2, str. 186-209. (Published papers)
  • Full Bibliography of Published Articles (COBISS)
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