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Barbara Čater, PhD

Associate Professor 

  • Academic Unit for Marketing (Regular Member)
  • Office Hours
  • Thursday at 11:00 in P-329
Curriculum Vitae
Barbara Čater is associate professor of marketing at the Faculty of Economics, University of Ljubljana, where she also received her PhD in business administration in 2006. During her doctoral study she has spent three months at University of Nottingham (UK) and she completed her master study at Drury University (USA). She teaches courses Marketing research, Business-to-business marketing and Key account management. Her main research interests lie in business-to-business marketing, especially in business relationships. Her articles have been published in several international journals, such as Industrial Marketing Management, Journal of Business & Industrial Marketing, Journal of Business Economics and Management, Service Industries Journal, Transformations in Business and Economics, Journal of East European Management Studies, E M etc.
Selected Research and Consulting Activities
  • ČATER, Tomaž, ČATER, Barbara.
    Product vs. relationship value in business-to-business manufacturing relationships.
  • Transform. bus. econ. (Spausd.), 2010, vol. 9, no. 2 (20), str. 139-154. (Published papers)
  • ČATER, Barbara, ŽABKAR, Vesna.
    Antecedents and consequences of commitment in marketing research services : the client's perspective.
  • Ind. mark. manage.. [Print ed.], Oct. 2009, vol. 38, no. 7, str. 785-797. (Published papers)
  • ČATER, Barbara, ČATER, Tomaž.
    Relationship-value-based antecedents of customer satisfaction and loyalty in manufacturing.
  • J. bus. ind. mark., 2009, vol. 24, no. 8, str. 585-597. (Published papers)
  • ČATER, Barbara, ČATER, Tomaž.
    Emotional and rational motivations for customer loyalty in business-to-business professional services.
  • Serv. ind. j., Aug. 2009, vol. 29, no. 7/8, str. 1151-1169. (Published papers)
  • ČATER, Tomaž, ČATER, Barbara.
    (In)tangible resource as antecedents of a company's competative advantage and performance.
  • J. East Eur. manag. stud., 2009, vol. 14, no. 2, str. 186-209. (Published papers)
  • Full Bibliography of Published Articles (COBISS)
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