Irena Vida, PhD

Full Professor 

  • Academic Unit for Marketing (Regular Member)
  • Academic Unit for International Economics and Business (Associate Member)
  • Academic Unit for Management and Organisation (Associate Member)
  • Office Hours
  • Thursday at 12:00 in P-319 ZOOM
  • Office hours take place on Zoom only after your prior arrangement via email. Please do not hesitate to contact me as I will be happy to help you in any way I can. The timing will be adjusted to your schedule. Looking forwad to talking with you and wish you a great schoolyear 2023/24 IV
Curriculum Vitae
Irena Vida, Ph.D. (University of Tennessee (UT) - Knoxville, USA), held a tenure-track post at the University of Wisconsin-Madison, USA, prior to joining the School of Economics and Business (SEB) at the University of Ljubljana, Slovenia. She served as a chair and and a co-chair of Department of Marketing at SEB. She currently serves as the chair of the Masters program in Marketing at SEB. As a full professor of marketing, she teaches courses related to the international aspects of Marketing Management, Global Consumer Behavior and Cross-cultural Communication. She has been an international visiting professor at the University of Economics and Business Administration in Vienna, Austria for two decades, and a visiting scholar and instructors at ESCP- European School of Management in Paris, France for a decade. In addition, she regularly offers courses at other universities (e.g., MIB in Trieste, Italy) and has taught at various universities in the USA (Colorado state University, University of Wisconsin-Madison, Virginia Tech, University of Tennessee and University of Northern Colorado) as well as in Finland, Bosnia, Croatia and Macedonia. Professor Vida’s research focuses on application of behavioral theories and models in cross-cultural settings and on organizational and strategic issues in international business and marketing. She published articles in top international academic journals such as the Journal of International Marketing, Journal of Business Ethics, International Marketing Review, International Business Review, and regularly presents her current research at various conferences in Europe and USA. She received international research and teaching awards, and gained research funding and grants at the national and the EU level. She holds memberships in American Marketing Association, the European Marketing Academy (EMAC), and Academy of International Business (AIB-USA). Dr. Vida is involved in consultancy and project work with domestic and international companies, and conducts in-company management training courses in various sectors, including insurance, retailing, pharmaceutical and fast-moving consumer-goods (e.g., Triglav, Mercator, Krka, Illycaffe).
Selected Research and Consulting Activities
  • OBADIA, Claude, VIDA, Irena, PLA-BARBER, José.
    Differential effects of bilateral norms on SMEs export relationships : a dynamic perspective
  • Jounal of international marketing, ISSN 1069-031X, Sep. 2017, vol. 25, iss. 3,21-41, doi: 10.1509/jim.16.0031. (research papers)
  • KADIĆ-MAGLAJLIĆ, Selma, MICEVSKI, Milena, LEE, Nick, BOSO, Nathaniel, VIDA, Irena
    Three levels of ethical influences on selling behavior and performance : synergies and tensions.
  • Journal of Business Ethics, 2019, 156(2), 377-397. (research papers)
  • KADIĆ-MAGLAJLIĆ, Selma, VIDA, Irena, OBADIA, Claude, PLANK, Richard.
    Clarifying the influence of emotional intelligence on salesperson performance
  • The Jounal of business and industrial marketing, ISSN 0885-8624, 2016, vol. 31, iss. 7, 877-888, (research papers)
  • PRIME, Nathalie, OBADIA, Claude, VIDA, Irena
    Psychic distance in exporter-importer relationships : a grounded theory approach :
  • International Business Review, Apr. 2009, vol. 18, no. 2, str. 184-198, doi: 10.1016/j.ibusrev.2009.02.011. [COBISS.SI-ID 18445542 (research papers)
  • BODLAJ, Mateja, KADIĆ-MAGLAJLIĆ, Selma, VIDA, Irena
    Disentangling the impact of different innovation types, financial constraints and geographic diversification on SMEs' export growth
  • Journal of business research, ISSN 0148-2963. Jan. 2020, vol. 108, pp. 466-475 (research papers)
  • OBADIA, Claude, VIDA, Irena
    Distance psychique : une revue de la littérature sur les relations export (2007-2016) = Psychic distance : a review of the literature on exporter- importer relationships (2007-2016)
  • Management international, ISSN 1206-1697, 2018, no. 1, vol. 23, str. 138-147 (research papers)
  • KOS KOKLIČ, Mateja, VIDA, Irena.
    The interplay of the drivers and deterrents of leisure counterfeit purchase intentions
  • Journal of business economics and management ISSN 1611-1699, 2016, vol. 17, iss. 6, str. 916-929 (research papers)
  • VIDA, Irena, OBADIA, Claude
    Foreignness in export and import social relationships : the liability of psychic distance.
  • LEONIDOU, Leonidas C. et al. Advances in global marketing : a Research anthology. Cham: Springer. 2018, pp. 387-425 (monograph)
  • KUKAR-KINNEY, Monika, VIDA, Irena, KOS KOKLIČ, Mateja.
    An examination of digital piracy behaviour through the lens of cultural and non-cultural variables.
  • CALDWELL BROWN, Steven (ur.), HOLT, Thomas J. (ur.). Digital piracy : a global, multidisciplinary account, (Routledge studies in crime and society). Abingdon (Oxon); New York: Routledge. 2018, str. 108-131 (monograph)
  • Full Bibliography of Published Articles (COBISS)
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