Public sector marketing

Aims of the course

no description

Course syllabus

1. The principles of marketing in the public sector & the use of marketing approaches in citizen need satisfaction
2. The role of marketing information and marketing research
3. Formulating a marketing strategy in a public sector organization,
4. Managing integrated marketing communication in a public sector organization
5. Managing public sector brands
6. A outline of social marketing and approaches of influencing socially relevant consumer/citizen behavior
7. The dangers of transferring traditional marketing knowledge to non-commercial settings: a critical discussion
8. Nurturing the ability of critical consideration of marketing’s social and political dimensions

Course director(s)