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European Master in Tourism Management

EMTM aims to educate tourism professionals to help create more sustainable, desirable and uncertain futures (TEFI initiative)

Tourism is a social and economic phenomenon, which calls for a holistic approach to tourism education where the broader aims of industry and society are explicitly addressed in the course’s curriculum. The European Master’s in Tourism Management (EMTM) provides students with a far-reaching and integrated understanding of the multiple disciplines and paradigms concerned with the subject, which are bound together through the framework of sustainability and responsibility. The European Master’s in Tourism Management is a two-year world-class integrated programme aimed at qualifying graduates as a world citizens to deal with the huge challenges and opportunities facing international tourism in global and local context.

About EMTM master programme

The EMTM is a fully integrated two-year European programme promoted and tailor-made by three university partners in three European states. Students follow a mandatory mobility scheme, starting the first semester at the University of Southern Denmark in Esbjerg, Denmark, where they are introduced, at an advanced level, to the conceptualization of tourism development with particular attention to sustainability, strategic communication and economics. Moving next to Ljubljana, Slovenia, for the second semester, students learn about the policy instruments, indicators and management tools available for tourism policy and strategy design, with an emphasis on environmental issues in tourism development. Spending the third semester in Girona, Spain, students will be able to understand and effectively manage organizational networks, consumer relations and innovation processes. The fourth semester is exclusively devoted to the completion of the Master’s thesis and can be spent at any of the partner universities in Europe, Asia, Africa, America or Australia.

The language of instruction is English.

The European Master’s in Tourism Management has been selected by the EU Commission as an Erasmus Mundus Master within the new Erasmus Mundus II framework. The Programme aims to make Europe the most competitive and knowledge-based economy in the world and a reference for high quality and excellence in education.

Main objectives of the EMTM master’s programme

  • to prepare future professionals to strategically manage and make sustainable and effective decisions in placements of high responsibility in tourism institutions
  • to provide future professionals with an integrated knowledge of the dynamics of tourism development, sustainable management, the role of cultural diversity, innovation and governance in tourism
  • to train future researchers in the field of tourism management.

Knowledge creation and values of EMTM master programme

EMTM implies more than the mere acquisition of knowledge. Learning is therefore not limited to critical reflections on the complexity of tourism in conceptual terms and the curriculum space is used in many different ways, from lectures and discussions, case studies to industry projects and field trips in national or international environments. Also, students should be able to recognize their responsibility for ethics, knowledge, stewardship, professionalism and mutuality, including the implementation of sustainable tourism development and operation in diverse contexts. EMTM fully implements the principles of TEFI (Tourism Educational Future Initiatives).

Future jobs for EMTM graduates

The European Master in Tourism Management (EMTM) will provide students with the skills to become international professional consultants, innovative entrepreneurs, government and public administration officials, tourism business managers, qualified employees, or academic researchers in the field of tourism.


Visit www.emtmmaster.net for further information about The European Master in Tourism Management.

Application for the school year 2015/16 is open!

You can find detailed information on the web page www.emtmmaster.net.

Online application for non-EU students Will close on: February 15th2015 (18:00 GMT +1)
Online application for EU students Will close on: May 15th 2015 (18:00 GMT +1)

Non-EU students will be notified about the selection results in March 2015.

Please note that applications from EU students will start to be assessed in March 2015. It is therefore possible that all places available for EU students are filled before the official application deadline, May 15th 2015.

Office hours
(Student Affairs Office):

  • Monday - Friday:
    from 10:00 am to 12:00 am
  • and Tuesday:
    from 3:00 pm to 5:00 pm

Info call centre:

  • Monday - Friday:
    from 9:00 am to 10:00 am
    and 1:00 pm do 2:00 pm

Student Affairs Office:

Additional information about the programme:

Additional links

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