European Master in Tourism Management

Curriculum

The first semester, Term 1 (30 ECTS, September-January) is carried out at the University of Southern Denmark, Kolding campus (Faculty of Humanities). Students are introduced, at an advanced level, to the conceptualization and strategic communication of sustainability, innovation and competitiveness in tourism development and management. Individual courses have been selected and designed to fulfil these objectives. Additionally, the semester also incorporates a course on project management.

The second semester, Term 2 (30 ECTS, February-June) is carried out at the University of Ljubljana (School of Economics and Business). With the knowledge acquired on sustainable tourism development and management, students are involved in courses regarding the policy instruments, indicators and management tools available for governmental sustainable policy making in tourism.

The third semester, Term 3 (30 ECTS, September-January) is carried out at the University of Girona (Faculty of Tourism). After having gathered an advanced knowledge on sustainable tourism concepts and policy strategies, focus is placed on contemporary issues of strategic importance like tourism destination planning, collaboration, network management, customer relations and management of destinations and tourism products. Additionally, students are introduced to the research methods they will use for the completion of the master thesis in the fourth semester.

The fourth semester, Term 4, is exclusively devoted to the completion of the master thesis. Each student is assigned a supervisor from one of the three EMTM Consortium universities. Besides, students who wish to do so can spend the fourth semester in one of the associated partner universities which the EMTM Consortium has outside Europe and seek extra academic assistance from the local professors.

Structure of EMTM – stepwise and conceptual integration, participating Universities and study path

TERM IV INTEGRATION MASTER THESIS 30 ECTS University of Southern Denmark or University of Ljubljana or University of Girona
TERM I Step 1 ADVANCED CONCEPTUALIZATION University of Southern Denmark		TERM II Step 2 POLICY DESIGN University of Ljubljana		TERM III Step 3 IMPLEMENTATION AND MANAGEMENT University of Girona
Advanced conceptualisation and communication of tourism and sustainability in strategic and project management		Development of sustainable tourism strategy into policy instruments, indicators and management tools		Implementation of sustainable tourism management at the local/destination and tourism product level
Subjects 30 ECTS		Subjects 30 ECTS		Subjects 30 ECTS
Sustainable Tourism Development, Strategic Communication, Tourism Innovation, Project Management.		Environmental Economics in Tourism, Environmental Management in Tourism, Tourism Policy, Tourism in the European Union, Tourism Economics.		Collaboration Management in Tourism, Tourism Destination Management, Heritage Tourism Management, Customer Relations in Tourism, Research Methods in Tourism, Tourism Business Management.