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Izbrana raziskovalna in svetovalna dejavnost
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Razvoj in implementacija nacionalne znamke I feel Slovenia.
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(Svetovalna dejavnost)
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KONEČNIK RUZZIER, Maja. Clarifying the concept of customer-based brand equity for a tourism destination. Annales, Series Historia et Sociologia, 2010, vol. 20, no. 1, pp. 189-200.
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(Izvirni znanstveni članek)
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RUZZIER, Mitja, ANTONČIČ, Boštjan, HISRICH, Robert D., KONEČNIK RUZZIER, Maja. Human capital and SME internationalization: A structural equation modeling study. Canadian Journal of Administrative Science, 2007, vol. 24, no. 1, pp. 15-29.
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(Izvirni znanstveni članek)
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KONEČNIK RUZZIER, Maja, GARTNER, William C. Customer-based brand equity for a destination. Annals of Tourism Research, 2007, vol. 34, no. 2, pp. 400-421.
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(Izvirni znanstveni članek)
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KONEČNIK RUZZIER, Maja. Extending the tourism destination image concept into customer-based brand equity for a tourism destination. Economic Research, 2010, vol. 23, no. 3, pp. 24-42.
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(Izvirni znanstveni članek)
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KONEČNIK RUZZIER, Maja, RUZZIER, Mitja. The customer's perspective on the tourism destination brand: A structural equation modeling study. Transformations in Business and Economics, 2008, vol. 7, no. 1, pp. 169-184.
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(Izvirni znanstveni članek)
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Bibliografija COBISS
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