What does it take to create an Olympic Closing Ceremony inside a 2,000 year old Roman arena, one of the world’s most iconic cultural landmarks, while speaking to billions of viewers around the globe?

Join us for an exclusive online webinar with Adriano Martella, Creative Director of the Milano Cortina 2026 Olympic Closing Ceremony and Head of Creative at Filmmaster, who will present the creative vision and production process behind one of the most ambitious live events in the world.

Through a dynamic presentation and conversation, Adriano will share how storytelling, culture, innovation, and large scale production come together at Olympic level. From transforming creative constraints into opportunities to designing emotional narratives for a global audience, participants will gain a rare behind the scenes perspective on the making of an unforgettable ceremony.

Using the Arena di Verona as a central case study, the session will explore:

• How meaningful audience experiences are created through the combination of culture, creativity, and technology
• The role of human connection and cultural authenticity in an era shaped by AI generated content
• Behind the scenes insights into multidisciplinary collaboration across creative, production, and leadership teams
• How immersive events and storytelling experiences are designed to create lasting emotional impact
• The challenges and opportunities of innovation in live events, media, and entertainment
• Practical lessons on creative leadership, audience engagement, and experience design

The webinar will conclude with an opportunity for discussion and connection with fellow alumni, students, creatives, entrepreneurs, and professionals interested in the future of storytelling, events, media, and innovation.

We warmly invite you to join us online for an inspiring evening of creativity, culture, and Olympic scale vision.