Digital Marketing Academy
Digital Marketing Academy
Do you aspire to work in the field of digital marketing one day? This is your perfect starting point if you are a student or already employed!
The Digital Marketing Academy offers a series of easy-to-understand digital marketing modules that will empower you and make you an expert in this field. These industry-relevant modules aim to unlock the leadership, management, culture, and creativity around digital marketing, not just technical delivery of basic campaigns.
What will I get?
In this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including pay per click advertising, search engine optimization, content as well as email marketing.
- Learn how to plan, run, and analyze a social media marketing campaign
- Discover the value of brand strategy
- Learn how to build a brand plan
- Explore the benefits of social media marketing
- Learn how to create engaging social media content
- Understand how Google works; how to use Google techniques and interpret search results
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
At the end of academy, you will receive a certificate.
Where could the Digital Marketing Academy take you?
Whether or not you choose to pursue a career in the industry, the Academy will equip you with the digital skills that employers search for:
- Collaboration across multiple digital platforms
- Analysis, evaluation, and presentation of digital information
- Data-driven decision-making
- Design and creation of digital content (e.g. blogs, videos, apps, websites)
- Digital learning and professional development
Modules
Tuesday, March 17, 2026, from 4 pm until 7 pm
- Strategic marketing concepts and tools to address brand communication in the digital world
- Defining the strategy of acting online
- How to build a strong brand online?
Partner of the module: bold.group
Lecturers: Anja Zakovšek, Perfomance Marketing Specialist & Petja Oplotnik, Project Manager
Wednesday, March 18, 2026, from 4 pm until 7 pm
- How to set up a webpage?
- What kind of website will drive sales?
- SEO optimization
- Obtaining the first position on Google
Partner of module: Renderspace
Lecturers: Marko Javeršek, Art Director & Petra Ajdovec, Content Marketing Director
Thursday, March 19, 2026, from 4 pm until 7 pm
- How to stand out from the crowd with content marketing and overtake the competition?
- How to create content and get that content in front of the right audience?
- Storytelling
- Influencer marketing
Partner of the module: Agencija 101
Lecturer: Maša Erčulj, Digital Content Strategist
Tuesday, March 24, 2026, from 4 pm until 7 pm
- Using content, incentives, and invitations to increase the number of subscribers.
- Planning and executing successful email marketing campaigns.
- Key performance indicators (KPIs) for email marketing campaigns.
Partner of the module: Mighty Agency
Lecturer: Domen Pokorn, Head of Marketing
Wednesday, March 25, 2026, from 4 pm until 7 pm
- Laying the groundwork: the importance of developing the right digital strategy (performance vs. branding, building sales funnels etc.)
- Choosing the main objective: e-commerce or lead generation?
- Reaching your MVPs (most valuable customers): Google Ads (Search, Display, Smart)
- Advertising
Partner of the module: Madwise
Lecturer: Miloš Kuzman Kandžič, Digital Marketing Strategist
The fee for the academy is:
70 EUR (VAT included).
After registering, you will receive a link to the payment page by email. If you cancel your participation at least 3 days before the start of the event, we will refund your fee. No refunds will be given after that.
More information:
At the end of academy, you will receive a certificate.
You can sign up for the academy if you are a student or already employed, looking for some addition knowledge.