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Visiting Professor: Professor Dr. Selma Kadic-Maglajlic

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As part of this week’s Marketing Module within the Marketing and Sales Across Cultures course, led by Prof. Dr. Irena Vida, students had the privilege of attending a guest lecture by Professor Selma Kadic-Maglajlic from Copenhagen Business School.

  • IMB

The session provided students with valuable insights into three key areas of international marketing:

  • Sales: Understanding how culturally informed approaches can enhance the sales process and foster strong client relationships across diverse markets.
  • Negotiations: Examining the influence of cultural differences on negotiation strategies and how to adapt communication styles for mutually beneficial outcomes.
  • Ethics: Addressing ethical dilemmas in global business and exploring how to approach them with responsibility and integrity.

We sincerely thank Professor Kadic-Maglajlic for her contribution and for enriching our students’ academic experience with her expertise and perspective.