Preparing for the Future: Insights from a Leading Expert in the Automotive Industry

How is the automotive industry preparing for the future? This question was at the heart of a compelling guest lecture by Dr.-Ing. Armin Messerer, Director of Global Product Management and Purchasing Lifecycle and Mobility at MAHLE—one of the world’s leading Tier 1 automotive suppliers.
We had the honour of welcoming Dr.-Ing. Armin Messerer, Director of Global Product Management and Purchasing Lifecycle and Mobility at MAHLE, one of the world’s foremost Tier 1 automotive suppliers.
Dr. Messerer delivered a compelling and insightful lecture on global trends currently shaping the automotive sector and shared how MAHLE is strategically positioning itself to meet the demands of the rapidly evolving mobility landscape. His presentation focused on key developments in mechatronics, innovation strategies, and the future trajectory of automotive systems.
He spoke in detail about MAHLE’s significant investment in electric vehicle and hydrogen technologies, including the development of E-axles, electric powertrains, and thermal management systems. A particularly engaging part of the lecture was the exploration of bionic engineering, highlighting how nature-inspired design is influencing innovation within the industry. Dr. Messerer also provided a comparative perspective on MAHLE’s global strategy, contrasting the structured, long-term planning culture in China with the more dynamic and rapidly shifting regulatory frameworks found in Europe and North America.
Additionally, he shed light on MAHLE’s unique ownership model, which facilitates long-term commitment to research and development, while also supporting a range of global social initiatives.
The event brought together current and future IMB students, offering a rare opportunity to learn directly from a distinguished industry expert and to gain valuable insight into the forces driving the future of automotive technology.
We extend our sincere thanks to Dr. Messerer for sharing his expertise and to all participants who contributed to the success of this event.