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AI meets IA: A typology of generative-AI-supported work through individual ambidexterity

Cover: Business Horizons
  • SEB research

Authors:

  • Nikolina Dragičević Rogge, University of Zagreb, Faculty of Economics and Business
  • Amadeja Lamovšek, University of Ljubljana, School of Economics and Business
  • Saša Batistič,Tilburg University, School of Social & Behavioral Sciences

Keywords:

Generative artificial intelligence | Individual ambidexterity | Work typology | Future of work | AI-driven workforce

Abstract:

As generative artificial intelligence (GenAI) reshapes job roles and creates new challenges for workforce adaptation, managers require a clear framework to navigate this transformation. This study develops a typology of GenAI-supported work grounded in individual ambidexterity (IA), which highlights employees’ capacity to balance exploration and exploitation while navigating competing demands. Through a thorough review of the literature and empirical examples, we identify four GenAI-enabled work types: Design and Innovation, Data Analysis and Insight Evocation, Customer Service and Engagement, and Content Generation and Optimization. These types reflect the interplay of two critical IA tensions – specialization (generalist vs. specialist) and task routinization (routine vs. non-routine), offering insights into how employees can adapt their skills and roles. Our findings provide actionable recommendations for workforce development, including designing targeted skill-building programs, implementing ethical guidelines, and fostering empowering organizational environments. Additionally, we address the psychological and procedural challenges of integrating GenAI into workplaces and propose strategies to align workforce transformation with policy objectives. By bridging theoretical insights with practical recommendations, this study offers managers a structured roadmap for fostering an ambidextrous and resilient workforce in the age of GenAI.

The Sustainable Development Goals (SDGs) addressed in the article are:

  • SDG 4 – Quality education
  • SDG 8 – Decent work and economic growth
  • SDG 9 – Industry, Innovation, Technology and Infrastructure

The article is published in:
Business horizons (ScienceDirect)

The content is freely accessible at:

AI meets IA: A typology of generative-AI-supported work through individual ambidexterity

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