Senka Umek in the 81st episode of the Alumni Connect podcast

Senka Umek in the 81st episode of the Alumni Connect podcast

Person Senka Umek

In the 82nd episode of the Alumni Connect podcast, our guest was Senka Umek, entrepreneur and creative director working at the intersection of fashion, marketing, and the music industry. In the conversation, we explored entrepreneurship, creative industries, personal branding, music management, and how studying at the School of Economics and Business can open doors to less traditional career paths as well.

  • Alumni Connect podcast

#82 Senka Umek: Nikoli nisem želela klasične službe

Author: Ekonomska fakulteta

Her career path is remarkably diverse, shaped by numerous projects, varied responsibilities, and entrepreneurial challenges. For more than a decade, she worked on the island of Hvar, where she managed, among other ventures, the world-famous Hula Hula beach bar, frequented by global celebrities such as Beyoncé and Jay-Z, Michael Jordan, Magic Johnson, Keira Knightley, and Bono from U2. During this period, she also ran her own boutique and collaborated with major clients in the fields of marketing, promotional activities, and merchandise development.

Today, she brings together her experience through various creative and entrepreneurial projects. She is developing her own fashion label, Amalu The Brand, and under the same name also organizes electronic music events inspired by the philosophy “Sober is Fine,” which promotes a healthy, active, and mindful lifestyle without moralizing. At the same time, she is active in the music industry as a booking agent for the region for her husband, DJ Uroš Umek (DJ Umek), as well as a booking agent and manager for Gaja Prestor, also known as DJ Estora, where she oversees strategic planning, coordination, and the development of their international music careers.

English subtitles are also available on YouTube.

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