Destination Management and Marketing (MASTER)

- To know the complexity of tourism destinations and relations between destination stakeholders.
- To know the roles of major stakeholders at the tourist destinations.
- To know the
functions of DMOs.
- To know the financing of DMOs.
- To know the process of strategy development and implementation.
- To know the system of indicators for monitoring destinations' performance.
- To understand tourism flows and their role in efficient destination management.
- To understand the digital transformation process of the destinations
- To know the international examples of tourist destination management.
- To know the impact of sustainable development on tourism destinations.

1. Introduction and syllabus presentation
2. Global trends and their impacts on tourism development
2.1. Economic trends
2.2. Social trends
2.3. Environmental trends
2.4. Political trends
2. Definition of tourist destination and destination management organizations (DMO)
3.1. DMO definition
3.2. Local tourism destinations
3.3. Regional tourism destinations
3.4. Nacional tourism destinations
3.5. Organisation of tourism in Slovenia
3.6. International examples of tourism organisation
3. Tourism stakeholders
3.1. Identification of tourism stakeholders
3.2. Stakeholders impact on destination management
4. Destination management organization (DMO) functions in the past, currently, and in the future
4.1. Destination management
4.2. Destination Marketing
4.3. Destination governance
5. Destination Marketing
5.1. Destination brand
5.2. Destination image
5.3. Operational plan for destination marketing
5. DMO financing
5.1. Public sources of DMOs financing
5.2. Market sources of DMOs financing
6. St. Gallen Destination management model
6.1. Definition of tourism flows
6.2. Identification of tourism flows
7. Indicator for measuring destination performance
7.1. Performance indicators
7.2. Measuring destination performance
8. Strategic management of tourism destinations
8.1. Destination strategy development
8.2. Execution of the destination strategy
9. Digital transformation of tourism destinations
9.1. Digital tools for destination management
9.2. Digital tools for destination marketing
10. Examples of international destination
management practices.