Electronic Business (PD)

Students should acquire competencies to the basics of electronic commerce, setting up e-business strategy, digital transformation and building e-business.

The course will provide students the opportunity to understand and critically evaluate the issues concerning the design of e-business strategy in the company, direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with digital and interactive services.

The course will also enable students to develop skills of designing and analyzing digital business models and managing security and cybersecurity risks arising from the electronic business.

Part 1
Importance of e-business
Development of e-business
The company in the age of digitalization
The impact of e-business on various industries

Part 2
New business models
Customer relationship management
Social networks and gamification
Supply chain management

Part 3
Information support for e-business
The impact of modern technology on e-business
M-business
The Internet of Things
Wearables
Smart cities
Artificial intelligence

Part 4
Legal and ethical aspects of e-business
Standards in e-business
Trends in the field of e-business
Security and privacy issues
Cyber security

Part 5
E-government