Law of Markets anf Trade (MASTER)

The course offers students a practical insight into the rules of the game that market participants must follow when entering the market, advertising, concluding contracts, and dealing with consumers – both in the physical and digital environment.

The objective of the course is for students to:
• understand the legal boundaries of permissible market conduct, including competition law, media law, data protection law, and related areas;
• become familiar with key legal mechanisms for protecting business interests, such as intellectual property rights, copyright, and trade secrets;
• acquire concrete knowledge that can be directly applied in business management, marketing, sales, procurement, and related fields;
• gain a clear understanding of consumer rights and business obligations, including handling complaints, drafting general terms and conditions, and informing consumers;
• learn how to act during regulatory inspections and how to safeguard the company’s interests in oversight procedures.

1. The State and Market Regulation
2. Market and Competition
- Prohibition of cartel agreements
- Prohibition of abuse of dominant market position
- Merger control
- Prohibition of state aid and conditions for permitted exemptions
3. Protection of Intellectual Property
- Copyright
- Industrial property (patents, trademarks, designs)
- Trade secrets
4. Electronic Commerce
- Obligations of service providers in online business
- Conclusion of contracts in electronic form
5. Domain Name Disputes
6. Media Law
- Media liability for content
- Limits of freedom of expression in a business context
- Right of reply and correction
7. Advertising Law
- Regulation of advertising by type of media
- Influencer advertising
- Types of prohibited advertising practices
8. Consumer Law
- Legal requirements in business-to-consumer transactions
- Contractual terms and general terms and conditions
- Unfair commercial practices
- Legal guarantees of conformity and warranties
- Contracts for the supply of goods and services
- Distance contracts
- Complaint and redress mechanisms
9. Personal Data Protection
- Legal grounds for personal data processing
- Rights of individuals
- Common company mistakes in data collection and processing
10. Sustainable Business and the Law
11. Regulatory Authorities and Their Competences