1. Mastering conceptual frameworks and analytical tools for understanding consumers in global, digital, AI-mediated, and culturally diverse markets, and applying these insights to sustainable marketing strategy.
2. Developing an understanding of socio-economic, technological, cultural, and environmental factors shaping pre- and post-purchase (digital) consumer behavior in increasingly interconnected global markets.
3. Developing competence for designing and implementing sustainable, inclusive, culturally responsive, and ethically grounded marketing strategies in digital and AI-supported business environments.

The course examines consumer behavior in global, digital, and culturally diverse environments increasingly shaped by artificial intelligence, sustainability challenges, and expectations of transparency. Students develop an understanding of the factors influencing purchase decision-making and the ability to design sustainable, and culturally responsive marketing strategies.
1.Consumers in global digital and AI-mediated contexts: Implications for purpose-driven organizations and sustainable global marketing strategies.
2. Socio-economic, technological cultural and other environmental drivers of purchase behavior in global markets.
3. Customer decision-making models and their application for sustainable, inclusive and culturally responsive marketing strategies.
4. Consumer research and analytics in digital and AI-driven cross-cultural environment.
5. Navigating Competing Forces of Marketing Globalization and Localization in the Age of Digital transformation, AI-supported decision-making and culturally adaptive marketing strategies.
6. Future trends in global customer behavior and marketing strategy amidst Evolving digital, ecosystems, AI-powered consumer experiences, sustainability concerns along with growing expectations for transparency, trust and ethical practices.