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Tourism Destination Management

course

Aims of the course

- To know the importance of a holistic tourist offer that is formed in a tourist destination.
- To know the definitions and typology of tourist destinations.
- To know the subjects and factors active in tourist destinations.
- To know the methodology and design systems of tourist destinations.
- To know the organization and management of tourist destinations.
- To know the marketing of tourist destinations.
- To know the monitoring of competitiveness of tourist destinations.
- To know the examples of tourist destination management.

Course syllabus

1. Introduction
2. What is tourist destination?
3. Partnership of interest groups in tourist destination
4. The importance of tourist destination management: organization and business functions of tourist destination management
5. Positioning, USP and image of tourist destination
6. Marketing of tourist destination
7. Principles and methods of development of tourist destination
8. Measurement of competitiveness of tourist destination
8.1. Statistical sources for the measurement of competitivness of tourist destination
8.2. Indicators of development and competitivness of tourist destination
8.3. A model for monitoring the lifetime of tourist destination
9. Basic instruments of tourism policy in tourist destination
10. Case studies

Course director(s)

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  • Office Hours
  • Wednesday at 13:00 in RZ-106
 
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