New Issue of EBR Published
The fourth issue of EBR has been released, featuring articles on internal control managers’ experience, shock transmission from large firms, market and nonmarket strategies, Gen Z’s views on loyalty programmes, and the evolving challenges of digital marketing.
The first article (authors: I. Yoon, H. Lee, D. Choi) examines how internal control managers’ cumulative career experience affects the operational efficiency of Korean firms across different information environments.
The second article (A. Cijan, J. P. Damijan, Č. Kostevc) analyses how shocks to the largest firms influence aggregate output.
The third article (J. A. Parnell, M. W. Davidson) explores how market and nonmarket strategies shape firm performance in Lithuania.
The fourth article(Ž. Kolbl, L. Šušulić) looks at how Generation Z perceives loyalty programmes in the high-fashion retail segment.
The final article (D. N. Palmucci, C. Di Prima, V. Magrelli) addresses contemporary challenges in digital marketing and firms’ responses to changing consumer behaviour.
Read the full issue on the EBR website.