Marketing
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Duration
2 years
4 semesters
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Points
120 ECTS
per programme
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Title
MA
Master of Arts
Marketing isn't just about advertising. It's about truly understanding your customers' needs and crafting personalized offers through innovative solutions.
Competitive advantage and business improvement
It enables organisations to build competitive advantages and improve their business even in difficult conditions. Marketing is the link between a company and its customers, whether in end-consumer markets or in inter-organisational markets.
Is our programme right for you?
If you are interested in how to effectively use marketing skills and tools in the age of digitalisation, artificial intelligence and globalisation, this Master's degree in Marketing is the right choice. The programme is designed for creative, dynamic, and ambitious students who want to understand and master modern marketing practices and adapt to the rapidly changing business environment.
On the Marketing programme you will gain:
- the knowledge and skills to work effectively in marketing team,
- the ability to communicate with other professionals, including in an international environment,
- the ability to analyse, synthesise and design solutions to multi-faceted marketing problems in companies, public institutions, and NGOs,
- the ability to critically evaluate marketing concepts,
- the ability to adapt to new technological and societal changes,
- the ability to creatively find marketing solutions in a digitalised business environment,
- the ability to lead marketing teams and introduce a marketing philosophy into the organisation,
- the knowledge of innovative marketing approaches,
- the understanding of digitally oriented consumers,
- the ability to identify and develop market opportunities,
- the understanding of ethical standards and social responsibility in marketing.
The programme at a glance
- Duration: 4 semesters (2 years)
- Points: 120 ECTS
- Title: Master of arts
- Study mode: Full time
- Language: English
- Start of studies: October
- Application deadline: 30 June
- Tuition fee: Students do not pay tuition fees for full-time studies*
*Applies to students from EU and some non-EU countries. For detailed information, please visit our Fees and Price list webpage.
Programme highlights
-
1st
place (Eastern Europe) on Eduniversal 2023-2024 ranking
-
24%
of foreign students
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84%
graduates find employment within one month after graduation
-
10
guests from practice per year
Curriculum
1st year
1st semester
- Managerial Economics (7 ECTS)
- Research Methods and Techniques (7 ECTS)
- Strategic Marketing Management (7 ECTS)
- Accounting Information for Decision-Making (7 ECTS)
2nd semester
- Strategic Management 2 (7 ECTS)
- Sales and Business Marketing Management (7 ECTS)
- *Integrated Marketing Communications (7 ECTS)
- *Marketing and Sales Across Cultures (7 ECTS)
- Elective course (7 ECTS)
- Business Skills Development 1 (4 ECTS)
2nd year
1st semester
- Brand Management (7 ECTS)
- Analysis for Marketing Decisions (7 ECTS)
- **Pricing Strategies (7 ECTS)
- **New Product Development (7 ECTS)
2nd semester
- Elective course (7 ECTS)
- Business Skills Development 2 (4 ECTS)
- Master's thesis proposal (7 ECTS)
- Master's thesis (21 ECTS)
Business Skills Development 1 and 2 are conducted in the 1st and 2nd semester.
* Students choose one course from the two listed.
** Students choose one course from the two listed.
Why study at UL SEB
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1%
we are among the top 1% of business schools in the world
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3
we are crowned with three international accreditations EQUIS, AMBA and AACSB
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95
We are one of the top 95 business schools in the Financial Times rankings
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63
Study and connect with students from 63 diferent countries
Career opportunities
Graduates of our Master's programme in Marketing are equipped with the skills and knowledge to excel in a variety of high-impact careers. Whether you want to lead marketing initiatives, manage digital campaigns or analyse market trends, our programme will prepare you for success in a dynamic and evolving business landscape.
- Marketing Manager / Marketing Manager for Local, Regional and International Markets
- Buyer Manager / Digital Marketing Administrator / Sales Manager / Export Agent
- Brand Administrator / Product Manager
- Marketing / Sales Analyst / Researcher
Mode of study
The programme is offered as a full-time study, allowing students to be fully immersed in a rich learning environment that combines academic knowledge with practical experience. This format supports close collaboration with peers, active participation in field research and excursions, and direct engagement with industry professionals.
Double Degree Programme
This programme offers a unique opportunity to obtain a double degree!
Double degrees in the Marketing programme:
- Pforzheim University, Germany
In a double degree programme, two university degrees are obtained in parallel at two internationally recognised institutions and completed in the time required for one degree.
Double degree programmes provide an excellent opportunity for students to gain both academic knowledge and intercultural experience. These programmes offer a broad education and require a high level of ambition, organisation, and commitment. Some programmes include internships, opening up opportunities in the international labour market. Additionally, tuition fees are waived at partner institutions (with the exception of the double degree programme with NOVA IMS).
Enrolment requirements and selection criteria
The following students can enrol in Year 1:
- Anyone who has completed a first-cycle study programme in relevant professional fields and has achieved at least 180 ECTS credits, or who has completed a pre-Bologna study programme to obtain a higher professional education in relevant professional fields;
- Anyone who has completed equivalent study programmes listed in the previous indent in other professional fields and has completed additional study obligations in the amount of 12 ECTS credits.
Additional study obligations can be completed by candidates during their studies at the 1st level, in advanced training programmes, or by taking exams in Microeconomics 1 (6 ECTS) and Introduction to Business (6 ECTS) before enrolment in the Master's degree programme.
Available Enrolment places
Available places for citizens of Slovenia and the EU:
Full-time study: 40
Available places for non-EU citizens:
Full-time study: 10
Available places for Slovenians without Slovenian citizenship:
Full-time study: 1
Selection criteria in the event of a restriction of enrolment:
If enrolment capacity is limited, in accordance with Article 41 of the Higher Education Act, candidates will be selected on the basis of the average grade in the first-cycle study programme or bachelor study (70 %) and the grades in the type 2 and type 3 exams in the first-cycle study programme of the UL SEB (30 %).
A table with the subjects listed for each programme and the calculation formula can be viewed here.
Useful information and insights
Studying and living in Ljubljana
About Ljubljana & Slovenia
If you are looking for a green and safe oasis, Slovenia is the place for you. In this unique country, the Pannonian, Alpine and Mediterranean worlds meet and weave a tapestry of natural, cultural and culinary diversity. Ljubljana is one of the greenest and smallest capital cities in Europe and the economic and cultural centre of Slovenia.
Living in Ljubljana
Living in Ljubljana as a student is a unique and rewarding experience. The city is vibrant yet cozy, easy to get around, and full of student-friendly cafés, cultural events, and green spaces. With a strong international community, affordable living costs, and a safe environment, it’s easy to feel at home while studying here.
Studying at UL SEB
Student life is much more than just studying. It can be the best, most challenging, most stressful and most rewarding time of your life. Take a look at some practical information about what to expect as a student at UL SEB and what activities you can take part in.
We are here to help you decide
Whether you’re exploring your options or preparing to apply, we’re here to help.
Leave your name and email below and one of our study advisors will contact you with clear, tailored information about the programme, the application process, and student life.
Get tailored programme details
Programme Director
Irena Vida
Office hours
Thursday at 12:00
Office: P-319 ZOOM
Please set up a request via email prior to the meeting.
Dear all, I will be happy to meet you at the time that is convenient to you, either in person or via Zoom. Please send a request via email and we determine the time and venue. Kind regards, IV
