Andrés Barrios (Associate Professor of marketing at Universidad de los Andes School of Management):
How services can promote social transformation: a service dominant logic approach

Jagdip Singh (AT&T Professor of Marketing, Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio, USA):
Public Signals, Private Appraisals: How Self-Promotion Acts Reshape Creative Performance of Sales and Marketing Professionals

The Role of Industries in Rising Inequality