Consumer Behavior

Aims of the course

no description

Course syllabus

1. Introduction to Consumer Behavior
2. Consumer as Individual
3. Consumers in Their Social and Cultural Settings
4. Consumer Decision- Making
5. Economic Development Strategies (Branding Your Country/City/Event)
6. Demand Management- The Evolving, Growing Role of Destinations and Tourism
7. Case Studies of Key Tourism and Destination Initiatives

Course director(s)