Electronic Business

Aims of the course

Students should acquire competencies to the basics of electronic commerce, setting up e-business strategy, digital transformation and building e-business.

The course will provide students the opportunity to understand and critically evaluate the issues concerning the design of e-business strategy in the company, direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with digital and interactive services.

The course will also enable students to develop skills of designing and analyzing digital business models and managing security and cybersecurity risks arising from the electronic business.

Course syllabus

Part 1
Importance of e-business
The company in the age of digitalization
The impact of e-business on various industries

Part 2
New business models
E-business strategy
Customer relationship management
Supply chain management

Part 3
Development of e-business
M-business
The Internet of Things
Smart cities

Part 4
Information support for e-business
Artificial intelligence
Trends in the field of e-business
Cyber security

Part 5
Standards in e-business
Legal and ethical aspects of e-business
E-government

Course director(s)