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Electronic Business

course

Aims of the course

Students should acquire competencies to the basics of electronic commerce, setting up e-business strategy, moving from network marketing to e-marketing, transformation and building e-business. The course addresses issues concerning the design of e-business strategy in the company, direct links with suppliers in its supply chain, changes in the nature of products and services in conjunction with digital and interactive services.

Course syllabus

1. Running business in the information era
2. E-business models (B2B, B2C, virtual organizatons)
3. E-strategy (Supply Chain Management, Customer Relation Management, Product lifecycle Management)
4. Standards in e-business and IS support
5. Mobile business
6. Legal and ethical aspects of E-business
7. E-government

Course director(s)

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  • Office Hours
  • Thursday at 11:00 in R-410
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  • LinkedIn: https://www.linkedin.com/in/peter-trkman/recent-activity/posts/ 
  • Twitter: https://twitter.com/peter_trkman 
  • Skype: peter.trkman 
  • Office Hours
  • Monday at 13:00 in R-414
 
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