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How to do business with China


Aims of the course

1) Understanding the global context of China’s economic rise and the specifics of Chinese business environment
2) Development of analytical competences: market research, PESTEL, C etc. analysis
3) Gaining knowledge on inward and outward internationalization (entrance strategies and modes to Chinese markets)
4) Understanding the institutional view – global and local institutions and organizations dealing with international business with China
5) Specifics of marketing and consumer behaviour in China
6) Understanding of cultural differences and its cross-cultural management

The course is oriented towards team work, competence of analysis and synthesis, and problem solution (case studies, project). Students are expected to produce written and oral reports. They will develop their competence of finding and using data/sources.Critical thinking will be stimulated.

Course syllabus

The course is designed to enable the students to understand the specifics of business environment of China and the potential of the Chinese market. It introduces students to the global context of China’s economic rise, its cultural distinctiveness, the legal and institutional challenges of doing business in China, and the prerequisites for successful marketing in China. Studentsdevelop the knowledge of analytical approaches of market research (such as PESTEL, C and other analysis/methods).
The focus of the course is the understanding of different levels and approaches of internationalization (inward, outward, cooperative etc.) to Chinese market and Chinese international growth. The course also elaborates on entrance strategies and modes of internationalization on MNC/SMEs levels and introduce the institutional view of Chinese international business development (institutions and organizations dealing with IB; macro and micro level). The last part of the course is dedicated to marketing issues and specifics of consumer behaviour, focusing also on cultural issues and cross-cultural management.

Course director(s)

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