Management of High-tech Companies

Aims of the course

1. To introduce the special characteristics of high-tech environment.
2. To acquire capabilities to manage the development of new technology products.
3. To develop capabilities for managing high-tech companies.
4. To provide knowledge on newer forms of cooperative relationships between companies and workers, enabled by technology (platform strategies, crowdsourcing).

Course syllabus

1. Characteristics of high-tech companies and their environment (dynamism, network effects, absorptive capacity, standards etc.)
2. Patterns of technology and market change
3. Modularity: component innovation vs. architectural innovation
4. Managing new product development
5. Profiting from technological innovation framework
6. Platform strategies, business ecosystems and crowdsourcing
7. Case studies: Amazon vs. eBay, Samsung Electronics, Outfit7, Eli lilly, Kodak/Polaroid

Course director(s)